Amazon Prime Day 2025: Dates, Top Deals and How to Save

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It feels like the holidays came early—Prime Deals Week is here and the savings are real. If you’re shopping for something specific, now is a great time to browse the deals. Think of it as early Black Friday prices on everything from home decor to electronics.

If you don’t need anything, don’t feel pressured to buy. But if you’ve been waiting for a good deal, this sale is worth checking out.

🛍️ I’m updating my Shop Page throughout the sale with favorites and real-time picks—stop by to see what’s trending! 🛍️

Explore curated lists: Home Deals | Beauty & Skincare Deals | Back-To-School Deals | Kitchen Deals | Travel Essentials Deals

Amazon Prime Day Helpful Links 2025:

Home Deals

I’ll be updating my Amazon Storefront throughout the sale. It’s the easiest place to see what’s on sale and what I recommend.

The Frame TV

We love our Samsung Frame TV so much that we’ve bought more than one. It displays artwork when it’s off and looks like a framed piece on the wall. This model is often included in big sales, so it’s a great time to buy if you’ve been considering it. I also shared a detailed Frame TV review with tips for styling and installation.

I custom-built the wooden frame around our TV, but if you prefer pre-made options, look for decorative TV frames during the sale—many are discounted when you clip a coupon.

Outdoor Pillow Covers

floral pillow covers on wicker patio furniture

My outdoor pillow covers were already affordable, and now they’re even cheaper during the sale. Grab a pack of two and pair them with pillow inserts for an instant backyard refresh.

My Favorite Skincare

A new skincare routine I started earlier made a big difference for my skin, and many of my go-to products are included in the sale. I’ve shared the full lineup in my Instagram highlights.

My daily routine often includes a gentle papaya enzyme cleanser, toning pads, a vitamin C serum, and a retinol treatment, finished with a sun-protective moisturizer during the day. I stock up on lip masks and facial sunscreens while they’re on sale.

Top Home Picks

Solo Stove – Our favorite smokeless fire pit. Great for gatherings without lingering smoke smell.
String Lights – Perfect for creating evening ambiance around an outdoor seating or fire pit area.
Faux Olive Tree – A budget-friendly way to add height and greenery indoors.
Sleeping Pillows – Comfortable and affordable pillows, often under $20 each.
Battery-operated Wall Sconces – Stylish, no hardwiring required.
Instant Pot – Large markdowns on select models, excellent for quick meals and meal prep.

Gadget Deals

Samsung Frame TV – Significant discounts on popular models. A great time to buy if you want art display features built into a TV.
Portable Charger – Compact, powerful chargers are often marked down and are handy for travel.
Kasa Smart Plugs – Save on smart plugs that control lamps and holiday lights via app or voice assistant.
Echo Show – Useful in the kitchen for timers, music, and video calls.
Echo Dot – Small smart speakers at reduced prices, great for bedrooms and small spaces.
Kids Kindle Fire Tablet – Robust, kid-friendly tablets frequently discounted during major sales.
Kindle PaperWhite – Ideal gift for readers, often offered at a discount.

Beauty & Fashion Deals

Elemis Pro-Collagen Marine Cream – A favorite moisturizer that often appears in big sales.
Foundation with SPF – Lightweight, glowy coverage with sun protection.
Lip Mask Treatment – Hydrating overnight treatment, great for travel.
Face Sunscreen – Clear formulas that don’t clog pores and work well under makeup.
Bicycle Shorts – Comfortable under-dress layering piece.
PMD Home Microdermabrasion Tool – A popular at-home skincare device that’s often discounted.
Philips Sonicare DiamondClean Toothbrush – Electric toothbrushes with large discounts during major sales.

Travel Deals

Amazon Devices

Fire TV Stick 4K – Often available with large discounts; great for streaming.
Echo Dot – Compact smart speaker, handy around the house.
Echo Show – Smart display for video calls, recipes, timers and more.
Fire 10 Tablet – Family-friendly tablet at reduced prices.
Fire 7 Kids Edition – Kid-safe tablet bundles on sale.
Fire HD 8 Kids Edition – Durable and kid-ready.
Echo Spot with Clock – Compact nightstand device with a display.
Echo Dot Kids Edition – A child-friendly smart speaker with parental controls and kid-oriented content.

Kid Deals

Magna Tiles – Frequently one of the hardest items to find on sale, so this is notable.
Kids Kindle Fire Tablet – Often bundled and heavily discounted.
Newer Kids Kindle Fire Tablet – Updated models for kids at reduced prices.
Markers and Colored Pencils – Everyday essentials for crafting and school.
White Noise Machine – Helpful for consistent sleep routines across the house.
Osmo Genius Kit for Fire Tablet – Educational kit with interactive learning games.
Pretend Makeup Set – Popular with younger children for imaginative play.
I Can Write Reusable Activity Mats – Reusable learning mats that make practice fun.

What is Amazon Prime Day?

Amazon Prime Day is a multi-day global shopping event that typically happens in July, offering steep discounts across categories for Prime members. It often rivals Black Friday with deals on electronics, home goods, beauty, toys, and more. Retailers sometimes run competing sales during the same period.

How to Shop Prime Day Like a Boss

Download the Amazon app and browse “Today’s Deals” for featured items and limited-time savings.
Check “Upcoming Deals” and tap “Watch this deal” to receive notifications when a sale goes live—this helps you avoid missing fast-selling items.
Look for “Deal of the Day” and “Lightning Deals” labels; lightning deals are time-limited and often have per-customer limits.
If an item goes to a waiting list, act quickly—you’ll have a short window to complete the purchase if a spot opens up.

I’ll be monitoring the sale and updating this post with my favorites. I’ll also share quick picks and swipe-ups in my Instagram Stories at @turquoisehome.

Amazon Prime Day Frequently Asked Questions

When does the sale start? Prime Day typically takes place in mid-July and runs for multiple days. Exact dates vary year to year, so check Amazon’s announcements and the app for current timing.
What kinds of items are on sale? Expect discounts on Amazon devices, TVs, kitchen appliances, vacuums, mattresses, toys, baby gear, school supplies, fashion, and beauty products.
Do I need to be an Amazon Prime member? Yes—most Prime Day deals are for Prime members. If you’re not a member, you can usually sign up for a free trial to access deals, but be mindful of trial terms if you don’t plan to continue the membership.
Is Prime membership worth it? For frequent shoppers and families who value fast shipping, streaming content, and exclusive deals, Prime can be a great value. If you rarely shop online, it may be less beneficial.